Rishna Shah has been contributing to VOGUE India since its launch issue, 15 years ago. While she predominantly specializes in watch and jewellery content, Rishna has written several fashion and lifestyle editorials for Conde Nast’s print and digital platforms since 2007 including interviewing noted celebrities and designers, covering New York Fashion Week and watch trade shows in Switzerland. Currently based in New York, she also creates retail copy for Bloomingdales.com. Born and brought up in Antwerp, Europe’s diamond capital, to a family of jewellers, her interest in the luxury industry began early. Pursuing college degrees in Jewellery Design and Fashion Journalism through the University of Arts London further groomed her for her role today.