Over the past ten years, Masoom Minawala has been a content curator and an entrepreneur who has been on a mission to create a bigger impact within her community, globally. She embraces her strong Indian roots along with her global branches and therefore has been on the forefront of transforming the international creator economy since inception. Whether it is through fueling small scale businesses that work towards uplifting the artisanal community of India, promoting homegrown brands, spreading awareness about financial literacy among women or volunteering for a noble cause, with the solidarity of her strong community, she works towards creating a sustainable and responsible ecosystem for the present as well as the future.