Sitara (Assomull) Mulchandani is a Dubai-based freelance writer with over 15 years of experience across multiple verticals, including journalism, e-commerce, PR, events and brand partnerships. Most recently, she worked with Ounass, the region’s premier homegrown luxury online retailer, and was the former beauty and accessories editor for Harper’s Bazaar India for over five years. She holds degrees from the London School of Journalism and McGill University and has consulted with multiple luxury PR firms across London, Mumbai, and Delhi.